Know your numbers before you open the gate. The complete agritourism planning toolkit with an interactive revenue calculator, pricing benchmarks, event guides, and a step-by-step launch checklist. Built by a working farm that actually does this.
Everyone says "just add agritourism" like it is the answer to a profitable farm. It can be. But only if the math works. This playbook gives you the tools to figure that out before you invest a dollar, build a thing, or commit to a single event.
Enter your real costs, set your price, and see your actual profit, your breakeven guest count, and your effective hourly rate. Then stack your entire season of events into the annual projector and know exactly what agritourism can realistically generate for your operation.
What You Get:
Interactive Revenue Calculator: Plug in your costs, guest count, and ticket price for any event type. See gross revenue, total costs, net profit, margin, breakeven guests, and effective hourly rate instantly. Includes payment processing fees.
Annual Revenue Projector: Add every event type you plan to offer and see your full-year agritourism income projection with a detailed cost and profit breakdown by event.
Pricing Benchmarks: Current market pricing for workshops, u-pick, farm dinners, photography sessions, festivals, private rentals, farm tours, and glamping. Know what the market is charging so you price with confidence.
Complete Agritourism Guide: What infrastructure you actually need, legal considerations, guest profiles, and the three pricing rules that keep farms profitable instead of busy.
Month-by-Month Event Planner: A full annual framework for scheduling events around your growing season with revenue seasonality data.
90-Day Launch Checklist: Interactive checklist covering everything from zoning verification to post-event follow-up. Work through it in order and you are ready to host.
CSV Export: Download your calculator data to share, save, or bring to a planning conversation.
8 Event Types Covered with Real Numbers:
Hands-On Workshops ($55 to $125 per person)
U-Pick Experiences ($15 to $45 per person)
Farm Dinners ($95 to $175 per person)
Seasonal Festivals ($10 to $25 admission)
Private Event Venue Rental ($500 to $5,000+)
Farm Stays and Glamping ($125 to $300 per night)
Photography Sessions ($50 to $150 per session)
Educational Tours ($15 to $45 per person)
Built From Real Experience:
This is not a generic business template. It is built by PepperHarrow Farm, a working flower and lavender operation in Winterset, Iowa, with a full agritourism calendar: workshops, al fresco farm dinners, a lavender festival, u-pick days, photography rentals, glamping stays, wreath making classes, floral design workshops, and private events. The pricing, the benchmarks, and the advice come from years of doing this, not reading about it.
How It Works:
Opens in any web browser. Works completely offline. No software to install, no account to create. Interactive calculator updates in real time as you adjust your numbers. Print or save as PDF for planning meetings and partner conversations.
Instant download. One file. Works forever.
Know your numbers before you open the gate. The complete agritourism planning toolkit with an interactive revenue calculator, pricing benchmarks, event guides, and a step-by-step launch checklist. Built by a working farm that actually does this.
Everyone says "just add agritourism" like it is the answer to a profitable farm. It can be. But only if the math works. This playbook gives you the tools to figure that out before you invest a dollar, build a thing, or commit to a single event.
Enter your real costs, set your price, and see your actual profit, your breakeven guest count, and your effective hourly rate. Then stack your entire season of events into the annual projector and know exactly what agritourism can realistically generate for your operation.
What You Get:
Interactive Revenue Calculator: Plug in your costs, guest count, and ticket price for any event type. See gross revenue, total costs, net profit, margin, breakeven guests, and effective hourly rate instantly. Includes payment processing fees.
Annual Revenue Projector: Add every event type you plan to offer and see your full-year agritourism income projection with a detailed cost and profit breakdown by event.
Pricing Benchmarks: Current market pricing for workshops, u-pick, farm dinners, photography sessions, festivals, private rentals, farm tours, and glamping. Know what the market is charging so you price with confidence.
Complete Agritourism Guide: What infrastructure you actually need, legal considerations, guest profiles, and the three pricing rules that keep farms profitable instead of busy.
Month-by-Month Event Planner: A full annual framework for scheduling events around your growing season with revenue seasonality data.
90-Day Launch Checklist: Interactive checklist covering everything from zoning verification to post-event follow-up. Work through it in order and you are ready to host.
CSV Export: Download your calculator data to share, save, or bring to a planning conversation.
8 Event Types Covered with Real Numbers:
Hands-On Workshops ($55 to $125 per person)
U-Pick Experiences ($15 to $45 per person)
Farm Dinners ($95 to $175 per person)
Seasonal Festivals ($10 to $25 admission)
Private Event Venue Rental ($500 to $5,000+)
Farm Stays and Glamping ($125 to $300 per night)
Photography Sessions ($50 to $150 per session)
Educational Tours ($15 to $45 per person)
Built From Real Experience:
This is not a generic business template. It is built by PepperHarrow Farm, a working flower and lavender operation in Winterset, Iowa, with a full agritourism calendar: workshops, al fresco farm dinners, a lavender festival, u-pick days, photography rentals, glamping stays, wreath making classes, floral design workshops, and private events. The pricing, the benchmarks, and the advice come from years of doing this, not reading about it.
How It Works:
Opens in any web browser. Works completely offline. No software to install, no account to create. Interactive calculator updates in real time as you adjust your numbers. Print or save as PDF for planning meetings and partner conversations.
Instant download. One file. Works forever.
